I’ve been working with the Technical Preview (TP) since it came out in October 2014 and I’m a huge fan.
I share the enthusiasm with all of you who anticipate the free Windows 10 upgrade Microsoft is boldly stepping into the future with innovative software and hardware.
If people or security were the main concern, Microsoft would also offer the free upgrade to users of Windows XP, Windows Vista, or pirated versions of Windows, provided their systems could handle Windows 10. A for-profit company will never give away something for free, unless they expect it to create some kind of revenue.
Let’s examine Microsoft’s motivation to offer a free upgrade and what it could mean for you.
Recently, Microsoft's Kevin Turner made comments about monetising Windows differently and that services would be involved. Frankly, unless they offered a free basic version, that would be suicide for Microsoft.
It’s entirely possible, of course, that certain features, extensions, or software packages will only be available if you pay, such as they already do with the Office 365 subscription Office 365 is a subscription based package that offers access to the latest desktop Office suite, Office Online, cloud storage, and premium mobile apps.
They will, however, need to make money and by making Windows 10 an attractive operating system Microsoft is laying the groundwork.
By pushing out new features that potentially tie into cashable services, they could turn Windows 10 into a profitable sales platform.
Now imagine Microsoft decided to promote their own services through ads, implemented via Windows Update, like they have done for the Windows 10 Upgrade notification in Windows 7 and 8.