People did its due diligence for its Oscars video, vetting Jack Douglass and his audience before enlisting him as host. But Miller said publishers can only control so much when jumping on a new platform. People used You Now to chat with fans from the Oscar’s red carpet. title enlisted Jack Douglass, a social media influencer with 194,000 fans on You Now, to chat up fans while comments streamed in.“They literally embedded his broadcast into their own broadcast, which is exactly how this format is evolving: ‘Let’s let people jump into the experience’,” Sideman said approvingly.With the built-in desktop notifications, you won’t miss any chats. It isn’t the concept of live chat itself that sets us apart from the competition, of course many of our competitors offer live chat rooms too.
Emily Anatole, associate editorial director at The Cassandra Report, said the consulting firm’s research has shown that young people can forge strong bonds with people even if their connection is limited to online, and publishers can benefit from that.
While other live streaming platforms have time limits (Facebook’s is 90 minutes), You Now users can broadcast themselves as long as they want and interact with viewers as their comments appear in real time.
Founder Adi Sideman claims You Now gets 100 million user sessions a month and 150,000 live broadcasts a day, with users averaging 50 minutes a day on the platform.
Login to Live Chat immediately as you start your work day.
The desktop apps will start automatically when you turn on your PC or Mac.
People is also active on Facebook Live video and Snapchat, but You Now gave it a way to talk directly to a ready-made audience of young viewers, said JJ Miller, executive producer for video of People and Entertainment Weekly.