Today, the institution of dating continues to evolve at a rapid rate with new possibilities and choices opening up particularly through online dating.Social rules regarding dating vary considerably according to variables such as country, social class, religion, age, sexual orientation and gender.Thus, the concept of marriage is changing widely in many countries.Historically, marriages in most societies were arranged by parents and older relatives with the goal not being love but legacy and "economic stability and political alliances", according to anthropologists.New types of relationships formed; it was possible for people to live together without marrying and without children.Information about human sexuality grew, and with it an acceptance of all types of sexual orientations is becoming more common.Women eventually won the right to vote in many countries and own property and receive equal treatment by the law, and these changes had profound impacts on the relationships between men and women. In many societies, individuals could decide—on their own—whether they should marry, whom they should marry, and when they should marry.
Humans have been compared to other species in terms of sexual behavior.
From about 1700 a worldwide movement perhaps described as the "empowerment of the individual" took hold, leading towards greater emancipation of women and equality of individuals.
Men and women became more equal politically, financially, and socially in many nations.
However, one particularity of the human species is that pair bonds are often formed without necessarily having the intention of reproduction.
In modern times, emphasis on the institution of marriage, generally described as a male-female bond, has obscured pair bonds formed by same-sex and transsexual couples, and that many heterosexual couples also bond for life without offspring, or that often pairs that do have offspring separate.
With the use of modern technology, people can date via telephone or computer or meet in person.