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In September 2001, merged with [email protected], partnering with AOL and MSN to bring online dating to the general public.

The initial users of the service were given free lifetime charter memberships for signing up in an effort to build up the initial database of users for other paying customers to be able to match with.

is an online dating service with web sites serving 25 countries in more than eight languages. The company has offices in Dallas, West Hollywood, San Francisco, Tokyo, Rio de Janeiro, and Beijing. which aimed to provide classified advertising systems for newspapers. Ong, who helped in the design of the initial system, and Simon Glinsky, who helped in the development of one of the first Internet business plans for and also provided management and marketing expertise.

The initial business scope developed by this team included a subscription model, now common among personals services, and inclusion of diverse communities with high first trial and market leaders status, including women, technology professionals and the Gay and Lesbian community.

The Dating Lab is responsible for the site’s operation and administration while Country Living is focusing on marketing and building the membership base.

The family-run Yeo Valley is the exclusive sponsorship partner of uk.

Breaking the ice is the next step in the dating process.

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