With the obsession that today’s media has with youth and appearance, you could be forgiven for thinking that it’s only the young who are looking for companionship, that dating is a young person’s game. Which of the following images do you think the media is more likely to use to accompany an article on online dating? At the same time, more older adults over 55 find themselves single and looking, either through divorce or the tragic loss of a husband or wife they loved for many years.
We realized immediately that our little trial of online dating for seniors was something that resonated with people all over the world, and that we needed to go ahead and build something that would help us touch the lives of older adults everywhere.
On the other hand, the 75-year old woman who has had past back problems and likes to stay in with wine and movies might be a great match for that 65-year-old man. Having said that, we do find that the younger a user is, the more likely they are to focus on a specific age range, especially if their main goal is to find a romantic companion.
The other stunning aspect of dating for young people is how much looks matter.
One thing we have been struck with has been the important role that dinner plays in the social (or not-so-social) lives of most older adults.
Nobody likes the idea of spending years cooking for themselves and eating alone.
Several of today’s dating services are built specifically around this concept: Grouper, for example, hooks up groups of young people in bars and offers them a free first drink as part of the package. The fundamental premise behind most dating services for young people is that the ultimate goal is to find love and marriage.