Information systems researchers have also adopted the idea, and are beginning to investigate mechanism designs which build on the idea of creating property rights in attention (see Applications).
According to digital culture expert Kevin Kelly, the modern attention economy is increasingly one where the consumer product costs nothing to reproduce and the problem facing the supplier of the product lies in adding valuable intangibles that cannot be reproduced at any cost.
This is done, for instance, by creating filters to make sure the first content a viewer sees is relevant, of interest, or with the approval of demographics.
"..an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes.
Dedicating too much attention to these interactions can lead to "social interaction overload", i.e.
when people are overwhelmed in managing their relationships with others, for instance in the context of social network services in which people are the subject of a high level of social solicitations.
Traditional media advertisers followed a model that suggested consumers went through a linear process they called AIDA - Attention, Interest, Desire and Action.
Attention is therefore a major and the first stage in the process of converting non-consumers.
Sending huge numbers of e-mail messages costs spammers very little, since the costs of e-mail messages are spread out over the internet service providers that distribute them (and the recipients who must spend attention dealing with them).
What information consumes is rather obvious: it consumes the attention of its recipients. Goldhaber have adopted the term "attention economy" (Davenport & Beck 2001).
Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it" (Simon 1971, pp. He noted that many designers of information systems incorrectly represented their design problem as information scarcity rather than attention scarcity, and as a result they built systems that excelled at providing more and more information to people, when what was really needed were systems that excelled at filtering out unimportant or irrelevant information (Simon 1996, pp. In recent years, Simon's characterization of the problem of information overload as an economic one has become more popular. Some writers have even speculated that "attention transactions" will replace financial transactions as the focus of our economic system (Goldhaber 1997, Franck 1999).
This means that the site will not run as smoothly/quickly as possible and could result in certain functionality not working as designed.
Attention economics is an approach to the management of information that treats human attention as a scarce commodity, and applies economic theory to solve various information management problems.
Dolgin also states that a superfluidity of information may hinder the decision making of an individual who keeps searching and comparing products as long as it promises to provide more than it is using up.